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Writing Tip 16: “Its” vs. “It’s” (vs. “Its'”?)

In regards to or in regard toThis one is simple:

  • ” Its’ ” is not a word.
  • “It’s” is a word, a contraction of “it is.”
  • “Its” is a word, a possessive pronoun.

Your apostrophe placement (or lack thereof) is important, folks!

That is all.