We all need these little word choice reminders, don’t we?
We need to remember the difference between “insure” and “ensure,” without a doubt understanding that “insure” with an “i” is talking about insurance.
We need to know that when you might say “I could care less,” that means that you do indeed care about something. If you say, “I could care less,” then you must care a bit to be able to care a smaller amount. The expression you might be looking for is “I couldn’t care less,” which means that you already care so little that it’s impossible for you to care less than you already do. There’s a difference.
Our words have the power to meddle or to muddle if we don’t pay attention to them.
But without further ado, here’s today’s writing tip for the curious or confused.